Crumbl Cookies + Conosci i tuoi limoni
"Be a Smart Cookie, Know Your Lemons" was the slogan of our partnership with the legendary US cookie company Crumbl the first week of October. The result? Educating over 1.5 million people during the week, and raising over $72,000 for the Know Your Lemons Foundation’s early detection initiatives.
During the first week of October, Crumbl’s 270+ stores across the US showed the 12 signs of breast cancer image on in-store screens and posters, and on social media. Customers were invited to download the Know Your Lemons app, and donate to the charity via their cookie order screens and at the counter.
Sawyer Hemsley, COO and Founder of Crumbl Cookies, said about the partnership, “Joining forces with the Know Your Lemons Foundation for Breast Cancer Awareness Month was an incredibly meaningful partnership for our employees and company as a whole. We are elated with the amount of donations from our company and its customers in addition to the number of people educated by the Know Your Lemons Foundation. We hope these efforts save lives and raise awareness around this important and urgent issue.”
I fondatori di Crumbl Cookies (all'estrema sinistra e destra) e il fondatore di Know Your Lemons© Foundation (al centro) in posa con i biscotti Crumbl.
Fondatore di Know Your Lemons© Foundation (al centro) e il team di Crumbl Cookie Headquarters.
In true Crumbl style, and to go along with the theme of Breast Cancer Awareness Month, four pink cookies were created for that week, which were a huge hit amongst the customers. One of them wrote on instagram, “Who knew the most informative post I’ve ever seen about breast cancer would be from a cookie shop. I learned something completely new about what to look for today. Thank you so much Crumbl Cookies!”
Le reazioni dei social media al lancio della partnership di Crumbl Cookies & Know Your Lemons!
Le reazioni dei social media al lancio della partnership di Crumbl Cookies & Know Your Lemons!
Crumbl ha pubblicizzato pesantemente l'evento di raccolta fondi sui loro canali di social media che è stato ben accolto dai loro seguaci e ha contribuito a guadagnare molta attenzione per il lavoro salvavita della carità. Durante la settimana, Crumbl è anche andata in diretta su Instagram con Corrine Ellsworth-Beaumont, CEO e fondatrice della Know Your Lemons Foundation, per parlare del lavoro dell'ente di beneficenza e di come i follower di Crumbl possono essere coinvolti scaricando l'app per essere istruiti sulla salute del seno e poi donando per aiutare a educare altri in tutto il mondo.
Molti clienti sono scesi sui social media per mostrare il loro sostegno alla partnership di Know Your Lemons© e Crumbl per la diagnosi precoce.
Corrine ha detto: "Crumbl e i loro generosi clienti hanno davvero fatto la differenza durante la loro corsa dei biscotti! La Know Your Lemons Foundation sarà in grado di educare molte donne con questi importanti fondi e l'educazione che i clienti hanno ricevuto durante la loro visita può dare loro il potere di essere più proattivi anche sulla loro salute del seno".
Jason McGowan, Crumbl CEO and co-founder, said about the partnership: “We know that many individuals and families have suffered the heartbreaking effects of breast cancer and we are excited to do our part to support early detection in the communities we serve. Know Your Lemons is an innovative charity that helps educate in a creative and accessible way that’s saving lives. We are incredibly proud to partner with them.”
Anche tu puoi unirti a noi nella sfida #Know12Give12 scaricando l'app Know Your Lemons e informandoti sui 12 segni di cancro al seno, e poi donando 12 dollari alla nostra associazione per aiutarci nella nostra missione di educare il mondo sulla diagnosi precoce del cancro al seno.